A new Black national media organization, dedicated to the coverage of black college and professional sports will officially launch in early January 2021. The Historically Black Colleges and Universities and Pro Sports Media Association (HBCU PSMA) will be a central location supporting local and national black journalists covering HBCU and pro sports.

The organization includes leadership from journalists with years of experience in the field including Trevin A. Jones (Urban Media Today), Eric Moore and Lut Williams (Onnidan/Black College Sports Page), Ty Miller (Power News Radio Network), Jay Sokol and Michael Coker (Black College Nines) and Dr. Kenyatta Cavil (Inside The HBCU Sports Lab).

Membership is open to journalists who share the common goal of elevating the coverage of student-athletes competing in men’s and women’s sports at HBCUs and those who have moved onto professional careers. This includes but is not limited to writers, photographers, broadcasters, reporters, editors, and sports-information directors.

“Under the leadership of Trevin, our president and the entire body of the founding members, we have an opportunity to add to and effectively change the narrative surrounding what I affectionately call the sporting HBCU diaspora,” Dr. J. Kenyatta Cavil, First Vice President of HBCU PSMA.

On January 4th, the HBCU Pro Sports Media Association’s website went live and will provide access to information for local and national media outlets to use as a resource for coverage. Journalists who provide HBCU and pro-sports content can be contacted for follow-up and/or interviews if necessary.

“As we grow, this association will be a vehicle for current and future members to communicate and collaborate with each other as we work to increase the coverage that HBCU programs, HBCU student-athletes, and those that go on to professional careers truly deserve,” says Trevin Jones, President of HBCU PSMA.

In addition to the live website, information can be obtained through several connecting sites on the homepage provided by members who have years of experience covering black college sports.

The HBCU Pro Sports Media Association is open for membership.

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